Welcome to the privacy policy for JP Vacuum Coolers Limited ("we", "us", "our"). We are committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect the personal data you provide when you use our website, jpvacuumcoolers.co.uk (the "Site").

For the purpose of the UK General Data Protection Regulation (UK GDPR), we are the data controller.

We may collect, use, store, and transfer different kinds of personal data about you as follows:

• Data You Provide Directly: This includes your name, email address, phone number, and the content of your message when you fill out our contact form.
• Data We Collect Automatically: As you navigate our site, we automatically collect Technical Data such as your IP address, browser type, and operating system, as well as Usage Data about your browsing actions. This information is collected via cookies and server logs.

We use the data we collect for the following purposes:

• To respond to your inquiries, provide quotes, and send information you have requested about our vacuum coolers.
• To administer and improve our website, using analytics to understand how visitors interact with our content.
• To ensure the security of our website and network.

Under UK GDPR, we must have a valid legal reason to process your data. We rely on the following:

• Legitimate Interests: We process your Technical and Usage Data for our legitimate interest in operating, securing, and improving our website.
• Consent: When you submit our contact form, you provide your consent for us to use your data for the purpose of responding to your inquiry. You also provide consent for non-essential cookies via our cookie banner.

Our website uses cookies. A cookie is a small file of letters and numbers stored on your browser. We use Google Analytics to collect anonymous data about website traffic, which helps us improve the user experience.

We will only place non-essential analytics cookies on your device if you give us your explicit consent via the cookie consent banner which appears when you first visit our Site.

We do not sell your personal data. However, we share data with trusted third-party service providers who process it on our behalf:

• Netlify: Our website hosting provider, which processes Technical Data in its server logs for security and performance.
• Google: Our analytics provider, which processes anonymous Technical and Usage Data.
• Email Provider: When you submit our contact form, the data is processed by our email provider (e.g., Google Workspace, Microsoft 365) to be delivered to us.

Some of our third-party providers (like Google and Netlify) are based outside the UK. When your data is transferred internationally, we ensure it is protected by relying on legal safeguards like the UK's adequacy decisions or Standard Contractual Clauses.

We have implemented appropriate technical and organisational security measures, including SSL encryption, designed to protect the security of any personal information we process and to prevent it from being accidentally lost or accessed in an unauthorised way.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

• Contact Form Data: Retained for the duration of your inquiry and for a further 6 years for our business records.
• Analytics Data: Retained in Google Analytics for a period of 26 months.

Under UK GDPR, you have the following rights regarding your personal data:

• The right to request access to your data.
• The right to request correction of inaccurate data.
• The right to request erasure of your data.
• The right to object to processing of your data.
• The right to request restriction of processing.
• The right to request data portability.
• The right to withdraw consent at any time.

To exercise any of these rights, please contact us using the details in the "Contact Us" section below.

If you have any concerns about our use of your personal data, you have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent authority for data protection. You can find their details on their website at ico.org.uk.

We may update this Privacy Policy from time to time. The updated version will be indicated by a "Last Updated" date and the updated version will be effective as soon as it is accessible.

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

JP Vacuum Coolers Limited
24 Tudor Road
Ainsdale
Southport, PR8 2RY
United Kingdom

Email: admin@jpvacuumcoolers.co.uk